In one of my previous posts, I mentioned the importance of defining your brand’s voice and tone. Aside from that, knowing what to say and how to say it is crucial to your success. The following tips will help you gain customer interest, increase engagement, and boost loyalty to your brand.
- Use emotion. Social media platforms are primarily used to connect with other people. Show your audience the people behind your brand by being open, transparent, and authentic in all of your communication. Tell a story by sharing behind-the-scenes content and using everyday language.
- Put emphasis on the customer. Instead of talking about yourself and what you have to offer, make your copy engage the customer first. For example, instead of a restaurant saying “We just launched our Burger of the Month and we’ve really outdone ourselves. Come try it!”, you are better off saying “Get your burger fix this weekend by trying our April Burger of the Month. Can you handle it?” Do you see the difference? The second option makes the copy more about the consumer instead of you just selling the product to them. Remember, nobody wants to be sold. They want to be interested in your offer and feel that they made the choice to buy in.
- Keep it simple. Avoid too many numbers, statistics, or technical jargon. Be clear, concise, and entertaining. Depending on your brand, Emojis are a useful way to add a new layer of expression to your content. Copy that includes 1-2 Emojis (avoid overdoing them!) will receive more likes, comments, and shares.
- Provide great customer service. Often times brands think that providing good customer service means they handle complaints well. While that is true, there’s much more to it. I cannot stress the importance of engaging with your audience. You can post high-quality all day long, but if you’re posting and forgetting, you’re missing out. Respond to comments, ask questions, and join in on the conversation.
- Create meaningful relationships. To build on #4, I recommend getting acquainted with your audience. The more you engage in their conversation, the more they’ll remember you in a positive way. You will become more than just a brand to them. As mentioned in this post, it’s great to have a “person” behind the brand. Be consistent, genuine, and present with all of your communication.
Follow these guidelines to foster a meaningful, genuine interaction with all of your customers. In no time you will be on your way to creating loyalty and brand advocates that will significantly help increase sales.